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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The real challenge is to win massive consumer preference repeatedly. Features, availability, and brand are just the price of entry.

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. And we did.

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[Review] Rework

YoungUpstarts

They are collective punishment for the misdeeds of an individual” With excerpts like that, you can be sure that “ Rework ” by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Perhaps the most radical chapter in the book was the one on hiring.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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[Review] The $100 Startup

YoungUpstarts

Espousing that borrowing money and debt are optional, the book proposed that entrepreneurs starting such businesses were more interested in the lifestyle it offered rather than making oodles of cash. Let me cover the salient points of the book. The key is to spend 50% of your business development time on creating.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse. years of software development.

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A New Age Of Marketing: How To Mix Traditional And Digital

YoungUpstarts

Newspaper advertisements, billboards, phone books, radio—they always found a way to advertise even in an age where “digital” didn’t exist. Software like Adobe Spark’s flyer maker can assist in creating both digital and physical flyers. Quick-Response Codes (QR Codes). Yes, there are arguments those methods are dead.