Startup Professionals Musings

FEBRUARY 18, 2016

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost. This is how much you spend to get a new customer. That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 13, 2013

Have you ever thought about how your customers actually read your emails? Which links are customers most likely to click? By considering questions like these and really investigating how customers actually read emails we naturally put ourselves in a better place to write emails that convert. How important is the subject line?

Email 114

Email Customer HTML Campaign 114

ConversionXL

SEPTEMBER 2, 2020

Customer onboarding flows get all the love. Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product. When was the last time you sat down to think strategically about your customer offboarding flow? But what does good customer offboarding look like?

Retention 83

Retention Email Customer Aggregator 83

ReadWriteStart

OCTOBER 6, 2020

Rarely will you turn cold leads into happy customers if you don’t address their concerns and questions throughout their buying process. By using vids, not only will you create excellent content to display in your pages and networks— but you will also attract new and returning customers. But how to get started? Time to Get Started.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Up and Running

JULY 7, 2021

Top-tier customer service, competitive pricing, and streamlined fulfillment are all just expectations at this point. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Without it, you’ll be entirely dependent on customers and third parties defining your business.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Hearpreneur

JANUARY 23, 2022

Growing your business doesn't have to turn into a full corporation where your customers are just a number. It has allowed me to restructure my company around the job that I enjoy and where I can have the most influence while delegating or outsourcing the rest. 16- Boost customer and user experience. 8- Incorporate more videos.

Entrepreneur 133

Entrepreneur Revenue Channel Technical Review 133

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers. Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

Customer 76

Customer Design Software Review Lead Generation 76

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 12, 2018

The rest is confusing numbers and irrelevant snippets of news. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Even if I bail at some point during the rest of the registration process, Shopify has my email address to follow up. Leaving customers for themselves.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Choose an ad format and campaign that aligns with your end goals (e.g. Name the filter and select Custom: Next, click Include and choose Hostname from the drop-down menu.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

AUGUST 1, 2019

Kettering once said, “My interest is in the future because I am going to spend the rest of my life there.”. Propensity modeling attempts to predict the likelihood that visitors, leads, and customers will perform certain actions. Or that a customer will churn. lead-to-customer conversion) and independent variables (e.g.

Analytics 118

Analytics Non-Compete HTML Conversion 118

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's commodity.

Community 53

Community Kuwait Cofounder Bootstrapping 53

SVPG

APRIL 28, 2012

John is starting to worry that Jane and the rest of the marketing team don’t get his product. If you get the in-depth “why” for a customer as well as the “why” for a product, you can dynamically position your product based on the specific goal or activity at hand. Product Marketing Responsibilities.

Product 108

Product Technical Review Marketing Affiliate 108

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If your dashboards are CDPs (customized data pukes) do this every three months. If you want to play along. Don’t read what I’ve chosen. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

NOVEMBER 4, 2022

According to a study by Quantcast and Forbes , AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This allows you to then easily fill in the rest. The ad copy will also be automatically optimized for higher click-trough rates based on past campaign performances.

SEO 88

SEO Marketing Social Media Metadata 88

Steve Blank

MAY 1, 2015

Customer Development for us meant a lot of hard-won learnings. The rest of the 123 total interviews helped us figure out a working business model. So we launched a crowdfunding campaign on Indiegogo. Incredibly high usage and impressive retention prove that we are on the right track. There was no going back. So what now?

Cofounder 120

Cofounder Lean Customer Development Startup 120

Lightspeed Venture Partners

DECEMBER 3, 2010

Similarly, the check-in services are attracting experimental budgets from national retailers as well as forward thinking small businesses who are eager to attract new customers into their stores, and reward regular customers. Competition shifts from user acquisition to user retention.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

YoungUpstarts

MAY 14, 2018

You’ve done something in your business that you want to inform your customers about. But how should you reach out to your audience and tell them about the campaign you’re running? You need to understand that a powerful email marketing campaign always starts with the email. The rest is just adding extra fuel.

Email 124

Email Marketing Campaign HTML 124

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Without brand equity, you can’t tap into a customer’s “consideration span” when they’re ready to buy. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Hearpreneur

JULY 10, 2015

Whether you pull off unique marketing stunts, have products which need no introduction or style yourself as an innovative CEO, having a defining quality is what customers will notice. I devote my time to creating a great shopping experience for my customers. 1) Hybrid Approach. Everyone’s heard of Birchbox and Dollar Shave Club.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. To establish why your brand is better than the rest, champion your voice of customer.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

NOVEMBER 15, 2016

The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people?

Conversion 48

Conversion Churn Rate Retention Metrics 48

www.kalzumeus.com

AUGUST 13, 2012

how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour. asking for email addresses would damage customer confidence. The rest of y’all are missing out, seriously. If I forget to send one of these newsletters real customers actually find my email and complain.

Email 54

Email Software Review Software Campaign 54

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 1, 2018

In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. This post will cover how many of your favorite SaaS companies use drip marketing to generate leads, convert customers, and more. 7 Must-Have Drip Campaigns for SaaS Marketers. Let’s get started. A Primer on Drip Marketing.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act?

Retention 106

Retention Artificial Inteligence Channel Email 106

Reid Hoffman

MARCH 2, 2021

Marketing, for example, customer, product organization, et cetera. I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. It was a really smart campaign, because again, we were making a statement, “Hey, think twice.”

Iran 39

Iran Technical Review Non-Compete Lean 39

ConversionXL

JULY 19, 2016

Pipedrive has been growing fast (we recently reached 30,000 paying customers) and the same goes for our newsletter list. These points are especially true for sales leads (prospects) – the majority of which, in our case, were people who signed up for Pipedrive, but never became paying customers. The Goals of Our Reactivation Campaign.

Email 48

Email Campaign Metrics SEM 48

Reid Hoffman

MARCH 19, 2019

But in today’s world, speed-to-scale entrepreneurship is what we need to improve society, transform industries, and create massive value for customers, employees, and investors. Customers value and benefit from the convenience, price, and selection of Amazon, which is why the company is, by a wide margin, America’s largest bookseller.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Talk to your customers. How do I stay motivated?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

It was because we were extremely rehearsed, we were very disciplined, and the rest of the tips that I’m going to share for you today are how I got the funding, and how we raised the funding. If you don’t have any existing customers yet talk about perspective customers. What is the lifetime value of a customer?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Duct Tape Marketing

SEPTEMBER 29, 2022

Nudge is a fast pace, but still insightful with real world examples that you can apply her recent issue, talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. You have to balance that because without restaurants you kinda ha not gonna have customers.

Founder 81

Founder Chicago Kansas Startup 81