Remove Campaign Remove Differentiation Remove Naming Remove New York
article thumbnail

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. were more distributed.

article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 101
article thumbnail

Strategic Fitness: Elevate Your Acumen, Allocation and Action

Duct Tape Marketing

Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. [01:52] My guest today is Rich Howarth.

article thumbnail

Name A Startup

ultralightstartups.com

Apply to Pitch (New York). Name A Startup. Name A Startup. I’m often in the process of naming a startup. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. 2) Name types. The “Nonsense” Name.

Naming 45
article thumbnail

The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

It’s your company’s entire identity, inclusive of many components those outside your business might not consider: your voice, positioning and messaging, target audience, visual design, logo, and website content, just to name a few. Or you describe your company differently in every campaign. Your brand lacks consistency.

Developer 182
article thumbnail

The Benefits of Hiring A Virtual Assistant For Your Business Growth

Duct Tape Marketing

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. And you can have 'em today.

Hiring 61