article thumbnail

Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. Instead of lean innovation programs, there is a mandate to cut $2 billion in expenses by the end of next year, lift profits and raise the dividend. He doubled GE’s investment in R&D.

article thumbnail

6 Aspects of Digital Marketing No Entrepreneur Can Afford to Ignore

Up and Running

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Adopting a holistic digital marketing approach pays obvious dividends to a company’s bottom line. But test into Facebook ads—meaning, don’t start with a huge campaign.

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

article thumbnail

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

Media consumption Hobbies & interests Goals Pain points. In due time, the community paid them back in dividends. Test your new messaging strategy on a select number of web pages and social media posts. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy.

Audience 127
article thumbnail

What Type Of Online Marketing Should Your Company Be Looking At

YoungUpstarts

Those who are knowledgable in business success like George Bardwil gained success by making smart decisions, opting for a marketing strategy will be a very smart decision for you to make; here are some options available to you when you start your campaign: . Social Media Campaign. E-Mail Marketing.

article thumbnail

14 Things Your Employees Are Dying To Hear From You

YoungUpstarts

take about five seconds to say, but they can pay long-lasting dividends for your company in terms of morale and motivation. You might be surprised to learn, for instance, that your administrative assistant would like to be included in the next marketing campaign design team. Thank you.”. You might be even more (pleasantly!)

Employee 212
article thumbnail

[Interview] John DiJulius, Founder, The DiJulius Group

YoungUpstarts

We have computers, mobile phones, tablets, the internet, social media, apps, and artificial intelligence — assistants like Siri and Alexa, chatbots, virtual concierges, facial recognition and self-driving cars. If you take really good care of your existing clients, they’ll generate more new customers than any advertising campaign ever could.

Founder 113