Remove Campaign Remove IP Remove Search Remove Software Review
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Sales cycle length increased. Content blindness.

B2B 150
article thumbnail

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Is eCommerce tracking turned on?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
article thumbnail

Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. Data discrepancies between Google Analytics and a CRM, CMS, accounting, or other back-end software. Thank you pages” for lead forms are often generic—and, by default, set to be indexed by search engines.

article thumbnail

Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. I search all my favorite sites all the time and so in my view of search, they’re going to probably rise to the top, aren’t they?

SEO 59
article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

PPC 121
article thumbnail

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Information like IP address, the page requested, time stamps, browser ids and more are stored. These server logs can then be used to do basic reporting using off the shelf software. They are more often rejected due to default browser settings, user choices, cookie cleaners, etc. And other such users. This is quite inadvisable.

Analytics 130