YoungUpstarts
MAY 14, 2018
More users than ever are leaning on their mobile devices for research before engaging a brand. WordPress may be a better option because it’s free and will allow a lot of the customization that is necessary when running a paid or organic marketing campaign. Build a Fast, Mobile-Friendly Website. Start Tracking with Google Analytics.
ConversionXL
NOVEMBER 10, 2021
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.
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ConversionXL
FEBRUARY 3, 2020
Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. But the client loves it! (“See, looks like stock photos weren’t so bad, were they?”).
Startup Lessons Learned
AUGUST 24, 2009
Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. If they don’t, there are a new breed of lean startups who understand this deep in the bones ready to take their place. 12comments: Dougvs said.
Up and Running
JULY 26, 2016
Lean marketing. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site.
ConversionXL
OCTOBER 14, 2014
Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. But the client LOVES it! (“See, looks like Stock wasn’t so bad after all, was it Mr. Designer?”). Photograph.
Steve Blank
APRIL 15, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. We offered that the team might want to expand their user research to think about new features and verticals (document management, law firms, lab managers with discretionary budget, etc.). Filed under: Lean LaunchPad , Teaching.
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