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How to Use Social Media To Drive Sales

ConversionXL

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then? Use testimonials and social media widgets to establish your authority and show your success.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Email campaigns, Cold calling. Lead intelligence: Find out names and email IDs of target prospects. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Outbound prospecting. Attract relevant people.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health.

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Attacking your sucky excuses for not blogging

A Smart Bear: Startups and Marketing for Geeks

For example, email newsletter systems like Constant Contact or MailChimp let you collect names and send email. Don’t worry (right now) about widgets and RSS and fancy formatting and clever pictures. You’re not identifying what you do but rather the end result that your customers are using you for. Now write about that.

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