A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Edwin: I know. Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Seeing Both Sides

FEBRUARY 25, 2016

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.

Management 20

Management Analytics Technical Review Framework 20

VC Cafe

APRIL 22, 2020

By Lihi Pinto-Fryman, co-founder and CRO and Gal Aga, VP of Sales at Syte.ai , a visual search startup and Remagine Ventures portfolio company. Social distancing measures are in place for an indefinite period, and sales teams have to quickly adapt to reach customers and prospects solely through virtual meetings and channels.

Sales 113

Sales Cofounder Channel Revenue 113

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

OCTOBER 23, 2013

Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies. It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

JANUARY 19, 2009

This is another sub-optimization caused by incentivizing the wrong metric. Returning to our example of the beleaguered founder who still has the pager, before hiring an operations guy, try promoting someone from within to take on the job. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Minimum viable product is a tactic for mitigating risk.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms.

Mobile 90

Mobile Web Social Media Software Review 90

Startup Lessons Learned

JANUARY 18, 2010

Ash Maurya is the founder of WiredReach , a bootstrapped startup that he has been running for seven years. Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. This case presents a further complication: desktop software.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. If your company is using minimum viable product , you’ve probably said the same thing yourself. Early this year, SlideShare launched custom channels.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 19, 2009

Lessons Learned by Eric Ries Saturday, September 19, 2009 Support the Startup Founders Visa with a tweet Its been an exhilarating first day here in Washington DC for the Geeks on a Plane tour. We can remedy it by creating a special visa for startup founders. I think the benefits are a no-brainer. 2gov.org will take care of the rest.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

MARCH 31, 2009

My overwhelming takeaway from the most recent Lessons Learned survey is that there is tremendous hunger out there for in-depth opportunities for entrepreneurs of all stripes to develop their lean startup skills. As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. once it launches.

San Francisco 92

San Francisco DC Washington Lean 92

www.vccafe.com

MARCH 11, 2013

.” Hackernews list of “Tools of the Trade” for startups - includes over 150 SaaS tools used by startups, and over 150 comments with interesting insights from founders. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Great for visualizing work of product development. Founders Workbench.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. October 14, 2008 1:05 PM Th.Khangs said.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. is usually asked on a 0-10 point scale.

.Net 158

.Net Operations San Francisco Lean 158

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

FEBRUARY 12, 2009

To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma. Founders are constantly being barraged by incoherent and contradictory advice.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

JULY 31, 2009

Maybe location-specific "channels"? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Lean Startup Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. It has channels to speak to but they continue to be closed and frankly rather rude.

Community 158

Community Management Lean Software Review 158