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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of.

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Finding a Technical Cofounder

bizthoughts.mikelee.org

BizThoughts Thoughts about business, technology, the web & entrepreneurship About Booklist Contact Nov 15 2011 Finding a Technical Cofounder By Mike Lee Categories: Entrepreneurship , Leadership Since I have a technical background, I get about one offer a month to join some engineering team, or to be a technical cofounder.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.

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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. It has to find product-market fit before running out of cash. Lean was designed to inform the founders’ vision while they operated frugally at speed. The result?

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. The criteria change after a company reaches the growth stage when it is deemed to have attained product market fit. After that, the money is used to maintain the company’s expansion.

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A Bplans Checklist: Your First Year in Business

Up and Running

To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of Product Development; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Image Source. But success didn’t happen overnight.

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