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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150
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Understanding How Collaboration between HR and Finance Can Improve Business

The Startup Magazine

Here are a few ways to align workforce planning with financial objectives: Conduct regular analyses of the costs: these costs are associated with hiring, training, and retaining employees. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 128
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

And while retaining an existing customer costs 5x less than acquiring a new one, retaining valued employees is more cost-effective than recruiting new talent. So a recession will have more companies focused on retention to optimize their budgets. And this is where corporate gifting is pivotal. Thanks to Shannon Stone ! #3-

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5+ Customer Retention Tips From Experts for Small Business

ReadWriteStart

Your retention strategy is the most powerful strategy you will want to deploy. People spend most of their time surfing digital media, so it can become easy for you to remind them about your brand through all social channels. This can be your first retention strategy. Large or small, company’s lose customers.

Retention 190