Channel Direct Marketing Email Revenue 
ConversionXL
JULY 20, 2019
As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless. Generating revenue via email marketing requires strategy. Promotional emails.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
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Startup Professionals Musings
APRIL 9, 2012
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.
ConversionXL
DECEMBER 30, 2015
As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Generating revenue via email marketing requires strategy. Eastern on Tuesday.
Startup Professionals Musings
FEBRUARY 3, 2011
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
ConversionXL
JANUARY 26, 2017
And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales.
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