Duct Tape Marketing
JANUARY 17, 2014
Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video. Start a YouTube channel.
YoungUpstarts
NOVEMBER 9, 2016
In the age of the internet, it’s never been easier for businesses to communicate with clients and customers. White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. Which makes it that much worse that so few can do it effectively.
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Duct Tape Marketing
AUGUST 23, 2023
And the way that effort was coordinated, because there were no cell phones, there was no internet at the time, you'd go down the building with concern faces and somebody would say, Hey, I'll organize security. So it gives you content, multiple distribution channels, and you start building this audience. That's the thing.
YoungUpstarts
FEBRUARY 28, 2017
Whether you are thinking of an opening a dry cleaner or bringing a new app to the internet, you cannot compete without a unique sales proposition. Mike Carroll is a contributor to OutreachMama and Youth Noise NJ who helps businesses find their audience online through research, content copy, and white papers.
Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) internet.
Brandanew
SEPTEMBER 1, 2015
Companies with the ventures in the Internet domain have an even greater need for processes. 1) Improved Distribution – Once the content arrives on the webpage, the company needs to push it on all the channels it has available. 2) Sponsored research – A white paper demands good research.
Steve Blank
APRIL 2, 2009
Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) press and use it to generate end user demand and then drive that demand into our sales channel. We were constantly creating metrics [.] there were words of encouragement on the package.
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