Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 125

Silicon Valley Technical Review RSS Software Review 125

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

NOVEMBER 26, 2012

We'll be discussing the Lean Startup movement, the upcoming conference, and whatever else you decide you want to ask about. Throughout the hour (from 10am-11am) we'll be picking people to win free tickets to the Lean Startup Conference on December 3. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. Or PR that is there to pimp the company and it's greatness to the world (not that there's anything wrong with that). Currently, I lead a small team of analysts at a medium-sized bank. You are out man!

Analytics 95

Analytics Framework Web Lean 95

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. I think I might be able to speed things up, especially now that everybody always talks about the book The Lean Startup. That sounds awesome.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ReadWriteStart

MARCH 27, 2011

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

Lean 144

Lean Startup Agile Coder 144

crowdSPRING Blog

JULY 17, 2015

Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 1HL5ghF .

Small Business 48

Small Business Design Social Media Cuba 48

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158

crowdSPRING Blog

AUGUST 2, 2016

To that end, it’s another channel for her to motivate the folks willing to help her win. Though the resulting negative PR from these tweets probably won’t do much to hurt him among current supporters, it does alienate traditional and moderate Republicans he’ll need in his coalition come November. Verdict: Clinton.

Social Media 48

Social Media Marketing Campaign PR 48