YoungUpstarts

APRIL 28, 2020

I’ve been working in PR for close to 15 years, and I still spend more time than I’d like trying to get clients to understand the importance of crisis planning. Lean into the fear! In most cases, going radio silent on your social media channels or telling a reporter, “No comment,” is a major misstep. COVID-19 is a great example.

PR 204

PR Social Media Lean Media 204

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. If you’re looking for more details on how to write a simple business plan, consider using Bplans’ free downloadable Lean Plan template. List who’s on your team and why.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 206

PR China Lean Channel 206

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. Marketing: Which channels are they active on? They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. YETI tells a consistent story across all channels. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. .” ” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business.

South Africa 157

South Africa Software Review Green Technical Review 157

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. press and use it to generate end user demand and then drive that demand into our sales channel. Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

OnlyOnce

APRIL 26, 2011

We stole a lot of our process from some of the leading thinkers in the “Lean Startup” space – particularly Gary Blanks’ Four Steps to the Epiphany and Randy Komisar’s Getting to Plan B. Create sales collateral, white papers, lead generation programs, case studies and PR plan. This is where the ongoing feedback was crucial. The Process.

HTML 74

HTML Development Team Review Business Model Technical Review 74

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. Verizon Seeks to Shake Up Fees for TV Channels – [link]. Look for the other photos in the Other section below. Innocent Drinks: Don’t be Afraid to Start Small | Startup War Story – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. The Atlantic Technology Channel (thanks Alexis) 39. Reply Alexis Madrigal says: October 4, 2010 at 8:01 pm Don’t forget your good friends at The Atlantic Technology Channel. YouNoodle 33. Lovely Pages 34. TechPluto 36.

Technical Review 63

Technical Review Startup Software Review PR 63

Up and Running

FEBRUARY 6, 2017

So, if you’re anything like me, your first startup will need to be self-funded and operated with a very lean budget. Google Webmasters has a fantastic channel, chock-full of helpful guides based on the expertise of the team that makes Google work. I didn’t enjoy the benefits of wealthy parents or a trust fund.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Startup Lessons Learned

NOVEMBER 26, 2012

We'll be discussing the Lean Startup movement, the upcoming conference, and whatever else you decide you want to ask about. Throughout the hour (from 10am-11am) we'll be picking people to win free tickets to the Lean Startup Conference on December 3. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

San Francisco 44

San Francisco Startup PHP San Diego 44

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

The Equity Kicker

JULY 8, 2019

The other most common focus areas for platform teams are to employ talent and PR/marketing experts who give advice to portfolio companies on strategy in these areas and have relationships and discounts with pre-vetted agencies who can deliver the work.

Portfolio 84

Portfolio LP Venture Capital Partner 84

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Founders ask me all the time whether they should hire a PR agency.

Marketing 310

Marketing Audience Technical Review PR 310

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

MARCH 21, 2017

“A pivot is a change in strategy without a change in vision,” says Eric Ries , author of The Lean Startup. Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. Gaglers chat hoped to fix something that the market didn’t believe to be broken.

Campaign 80

Campaign Startup Cloud Channel 80

crowdSPRING Blog

AUGUST 9, 2016

New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. Television” is a marketing channel, not a marketing strategy. Facebook” is a marketing channel. Social media” is a collection of marketing channels. The possibilities were endless.

Marketing 48

Marketing Social Media Advertising Channel 48

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

justinmares.com

OCTOBER 8, 2012

Apply lean startup principles to getting traction. The Lean Startup movement advocates running small experiments to determine what your customers want in a product. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. Use Quant-based marketing.

Vertical 44

Vertical Lean Channel PR 44

Hearpreneur

APRIL 29, 2021

When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door. 25- While watching the Discovery Channel. While watching the Discovery Channel, I came across the show Deadliest Catch, and became a fan.

Naming 162

Naming Entrepreneur LLC Colombia 162

Rob Go

OCTOBER 8, 2012

For startups, this usually means referral from an existing user, PR, or ways that the product talks about itself (eg: “posted by Instagram” on Facebook). As a startup, you have to focus on cheap awareness channels and get the most value out of your efforts/dollars. A big part of awareness to me is crisp positioning.

Marketing 72

Marketing Startup Early Stage Channel 72

Up and Running

AUGUST 27, 2012

Despite the proliferation of social media channels through which your company can tell its own story and connect directly with your customers, media coverage is still an important part of a public relations strategy. This takes time, so the computer-aided search tools are a nice boost, but don’t lean on them too hard. Write the pitch.

Media 73

Media Public Relations Social Media Lean 73

crowdSPRING Blog

DECEMBER 18, 2011

Twitter is another channel that you should appraise and consider whether your efforts there are adequate or if they can stand improvement. A simple audit can tell you how effectively you are helping your customers; what channels are available for them to reach you? If you haven’t been attentive to this in 2011, start in 2012.

Small Business 117

Small Business Public Relations Startup Social Media 117

crowdSPRING Blog

DECEMBER 18, 2011

Twitter is another channel that you should appraise and consider whether your efforts there are adequate or if they can stand improvement. A simple audit can tell you how effectively you are helping your customers; what channels are available for them to reach you? If you haven’t been attentive to this in 2011, start in 2012.

Small Business 112

Small Business Public Relations Startup Social Media 112

Both Sides of the Table

MARCH 11, 2011

The Wedding Channel. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. When he tells his stories from the 1990′s your realize that he was probably the original “lean startup.&# Shopping.com. Commission Junction. Insider Pages.

Product 350

Product Tuvalu Dilution Incubator 350

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Social networking is a very important marketing channel at some startups – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link].

Social Media 96

Social Media Small Business Design Media 96