Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? [20:58]

Channel 63

Channel Acquisition Framework B2B 63

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Lean companies focus on building an MVP as quickly as possible using minimal resources (like “hackathons” where programmers compete or collaborate in sprints to design a program by the end of the event). And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

APRIL 26, 2016

So instead of a generic shopping app, consider a VIP program for your best customers, delivered through an app. The company has focused its efforts on its iPhone app as a digital hub for the company’s Scorecard rewards program. But the goals are different. Customers can also see real-time inventory of stores closest to them.

Mobile 100

Mobile Web SEM Affiliate 100

Seeing Both Sides

FEBRUARY 25, 2016

As for responsibilities, the Growth Manager’s job has three core components: first, to define the company’s growth plan, second, to coordinate and execute growth programs, and third, to optimize the revenue funnel. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

As for responsibilities, the Growth Manager’s job has three core components: first, to define the company’s growth plan, second, to coordinate and execute growth programs, and third, to optimize the revenue funnel. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 258

Customer Cloud EC2 Channel 258

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Ambassador – Online referral program, starts at $200/mo. How to Build a Referral Program into Your Online Business.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. You know, I watch the program when I feel like watching it. Get Semrush.

Technical Review 82

Technical Review Demand Cofounder Video 82

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. for Harvard Business Revie.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

JANUARY 6, 2021

They work on building brand awareness, managing social media, planning and implementing marketing campaigns, creating content for SEO and traffic growth, tracking and analyzing performance data, and the list goes on. . Omni-channel and social savvy —they’re a versatile marketer. They understand that the customer journey isn’t linear.

Hiring 80

Hiring Management Marketing Social Media 80

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

JANUARY 21, 2021

Having these programmed pauses help me a lot in keeping track of my studying and not lose focus.” Just as saying you’ll go to the gym when you feel like it is seldom effective, neither is saying you’ll take that course or watch that video on SEO when you have ‘extra time.’ Because it works. .

Marketing 163

Marketing SEO Video Analytics 163

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Who is looking at your content?

Analytics 100

Analytics Social Media Marketing Media 100