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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem. Quality control?

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Introducing the Cap Table and Hiring the CTO

Feld Thoughts

Jane and Dick, our fearless cofounders of SayAhh, have set up an accounting system and created their first set of financial statements. This week they set out to create their cap table and hire a CTO. The founders each have common shares that will vest over four years. Time to update the cap table.

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How to Configure Your Startup Team

Both Sides of the Table

Quick summary: Be careful not to have too many co-founders. it’s the most expensive dilution you’ll ever face. And you need to be careful about giving up control to cofounders as much as VCs. I don’t think VCs care as much about co-founders & economics as people think.

Cofounder 388
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Excerpt from "Do More Faster" - Avoid Co-Founder Conflict by Dharmesh Shah

ReadWriteStart

Do More Faster: TechStars Lessons to Accelerate Your Startup is the new book by David Cohen , founder and CEO of TechStars, and Brad Feld , managing director of Foundry Group. Below is his chapter, Avoid Co-Founder Conflict. A perennial favorite is to decide that each founder should own an equal share. For what reasons?

Cofounder 128
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The Co-Founder Mythology

Both Sides of the Table

I covered what I call “the co-founder mythology.&# Either you’re not technical and you think you need a technical co-founder or vice-versa. Conventional wisdom says that you gain far more in working as a team than you lose by diluted by half before you start. Hire your co-founder.

Cofounder 393
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company.

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The Pros and Cons of Rando Rich People Investing in Your Startup

This is going to be BIG.

Some of these folks are founders and CEOs, but not at high-growth tech startups. Helpful investors should use their sage advice and support of the founder to make them into better, data-driven decision makers to impact a company, instead of relying on their contractually held voting rights. What’s Simply Hired, you ask?

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