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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

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How many cofounders should your startup have?

The Next Web

Two more entrepreneurial ventures later, Gleb cofounded online backup provider Backblaze to help consumers affordably, automatically, and safely back up their data. What are the pros and cons of starting a business alone versus with cofounders? How many founders are too many? One” – You have to have a cofounder.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

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How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Quick summary: Be careful not to have too many co-founders. it’s the most expensive dilution you’ll ever face. For the wrong reasons.

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Excerpt from "Do More Faster" - Avoid Co-Founder Conflict by Dharmesh Shah

ReadWriteStart

Do More Faster: TechStars Lessons to Accelerate Your Startup is the new book by David Cohen , founder and CEO of TechStars, and Brad Feld , managing director of Foundry Group. Below is his chapter, Avoid Co-Founder Conflict. A perennial favorite is to decide that each founder should own an equal share. For what reasons?

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Solo Co-founders

K9 Ventures

Conventional wisdom in the startup world dictates that two founders are ideal for a startup. There are lots of famous pairs of duo co-founders: Larry Page and Sergey Brin, Jerry Yang and David Filo, Hewlett and Packard, Bill Gates and Paul Allen. Having the right co-founder is perhaps the single most valuable thing in a startup.

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Fundraising Debt And How To Avoid It

YoungUpstarts

by Anish Sebastian and Juan Pablo Segura, co-founders of Babyscripts. For start-ups in hot markets, the problem also manifests itself in fundraising. Founders need seed capital to get their operations up and running, and to begin generating revenue.

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