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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

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Human Engineering and Emotional Intelligence for Startups

VC Cafe

human engineering VC Cafe Photo credit: By imaginedhorizons (Flickr). ” Question: What is Human Engineering? Goleman added a new facet to how humans measure intelligence, which was previously generally viewed as a person’s IQ – a narrow metric revolving around linguistic and math skills. Wikipedia ).

Engineer 145
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

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Kevin Federline Search Engine

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? talking about Prodeges Search with Kevin Site - [link]. in Computer Science.

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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

For example: Mitch Kapor was a founder of Lotus. He’s a founder of Andreessen Horowitz, which has backed Facebook, Skype, Jawbone, and dozens of other companies whose products you use. He was a very early employee of Facebook , and engineering director there through the moment it blew up. Eric Ries will interview him.

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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. In two of these three phases – the first and third – volumes of helpful information and numerous organizations are readily available to help guide and support founders of startups. Mind the Traction Gap? Go-to-Scale.

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