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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Instagram celebrities, or perhaps their wannabes, followed suit with their own version of Square’s sweepstakes, encouraging followers to promote the celebrity’s account as a way to have a chance at thousands of dollars. If somehow Sofi could obtain allocation to these so called “hot IPOs” clearly it would be a powerful marketing tool.

IPO 82
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The Essential SaaS Metrics for Growth

ConversionXL

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. Here are seven insights on SaaS metrics from successful founders and consultants. . McKinsey & Company. So what should you focus on when? Image source).

Metrics 117
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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. Learn why they worked and how to apply them to your business.

Marketing 105
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. If the coefficient is > 1.0 , you generally have a viral hit on your hands. Choose one.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. No more, no less.

Lean 168
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Accounting. Consumer Products. Paper & Forest Products. Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com.