Remove Conversion Remove Customer Development Remove Hiring Remove Product
article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

article thumbnail

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
article thumbnail

How To Find the Right Co-Founders?

Steve Blank

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. She started by sketching her business model canvas on a napkin, but somehow the conversation quickly shifted to what was really on her mind. Who can I hire later?

Cofounder 335
article thumbnail

The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. Even if you have cheaper pricing or a better product, branding can make or break your success.

article thumbnail

Affordable and Efficient App Development

The Startup Magazine

If you want to take your business to the next level, you should consider app development. Are you are a startup that needs to market your products and services ? Either way, custom software development is an effective way to build brand awareness and give your business a competitive edge. How to Hire Remote Developers.