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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. SEO performance. Conversion rates. Keyword research.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . Yes, enlisting the support of an SEO specialist is still a great idea if you want to continue driving highly valuable organic traffic.

SEO 85
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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

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Why A Small Business Needs A Responsive Website

Duct Tape Marketing

Why A Small Business Needs A Responsive Website written by John Jantsch read more at Duct Tape Marketing. Otherwise, you’re turning business away at the first click. Though it is a common business marketing term, many small business owners still wonder what a responsive website really entails. SEO Ranking.

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How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 86
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. PPC vs SEO — What’s the difference? PPC or SEO? Let’s get started. What is PPC? Which is better?

PPC 81