Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Search 154

Search SEO Analytics Engineer 154

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? My basic definition of stealth mode is borne out of a general philosophy of prioritization in startups.

Stealth 40

Stealth PPC Advertising Conversion 40

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. SEO strategies, if done properly, can definitely help you do this. Define Conversions Properly.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. "Engagement" Is Not A Metric, It's An Excuse. Is Conversion Rate Enough? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. You’ve definitely been part of the traditional model. process… Image Source.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Then, use that as a lens to evaluate your entire business strategy – most definitely digital. Here's the output of an audience definition exercise I'd recently done for a client gig… Just think of See. Thing One. So on, and so forth.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Not for conversions. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads lets you see which set up is most cost-effective, gets more clicks and more conversions. The hope is that investing a chunk of money to split test Facebook Ads will ultimately reduce the cost per conversion and drive better overall results. A/B testing Facebook ads is a marketing experiment.

Utah 246

Utah Campaign Audience PPC 246

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 3: Assisted Conversions. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 29, 2014

Getting a jump start on collecting the right data is the first step to using that data for successful conversion measurement and tracking. Connecting these gives you four additional reports under the Behavior section of GA’s reports, and 8 metrics to use in Segments or Custom Reports. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Each of this Web Analytics 2.0 Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Define your target metrics. Bugs – if they’re around – are your main conversion killer. This chart from Google explains that very well: Image Source.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Both Fireclick and Coremetrics provide benchmarks related to conversion rates, cart abandonment, time on site, and so forth. numbers for various industries.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. But still the best we got. So hopefully it was helpful to you.

Analytics 115

Analytics Conversion PPC Metrics 115

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ). By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

JANUARY 21, 2014

A year later the conversion rate of their site is the same as it was when they started. A good ballpark is to aim for at least 100 conversions per variation before looking at statistical confidence. If you have a lot of traffic, go for at least 250 conversions per variations. Happens all the damn time. Is the test done?

Analytics 132

Analytics Conversion PPC Global 132

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

OCTOBER 19, 2010

Given the definition above, I am a firm believer in Multiplicity. Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Mongoose Metrics ~ ifbyphone. Second Bit Of Context.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. You'll most definitely see my unique brand of web analytics woven through the manifesto. Not your ability to pull a metric or a report out of your bff tool. It really is a fun group.

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

JANUARY 7, 2014

Before we go too deep, let's get a couple of definitions right first. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. There’s one thing I knew about Peep before I started working at CXL: he was definitely going to call my b t. Analytics and testing reports , conversion research presentations, etc. It brings them all together. Winners have systems.

Analytics 128

Analytics PPC eCommerce Conversion 128