A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

You don't have an "edge" just because you're passionate, hard-working, or "lean.". Some head straight to the booth to get a demo; for many I give a private demo of the product on sofas in the hallway. On the surface, it's yet another "marketing metrics" company. Leave a comment and join the conversation.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. you would expect that—just like a great blog—they would earn more conversions. Ultimately, the primary success metric for a YouTube channel is subscribers, not views.

Channel 106

Channel Video Audience Software Review 106

Startup Lessons Learned

MARCH 27, 2013

Later, they built a web demo to demonstrate the functionality of the PalmPilot product—the idea was to lure people to the PalmPilot project. Then, to their surprise, the web demo really started to take off, and they started to attract a lot more interest in the web product than the PalmPilot product. What do we do? DH: Exactly.

Lean 167

Lean Silicon Valley Framework Cofounder 167

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Startup Lessons Learned

SEPTEMBER 18, 2014

Guest post by Lisa Regan, writer for The Lean Startup Conference. With an online course from Stanford and a series of webcasts from the Lean Startup Conference team, you can learn a lot from your desk in the coming months. We’re lining up a series for entrepreneurs this fall, going in-depth on Lean Startup methods and applications.

Lean 165

Lean San Francisco Cofounder Hosting 165

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Track donations.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy.

Customer 71

Customer Metrics Retention Clickthrough 71

crowdSPRING Blog

JULY 17, 2015

How to Optimize Facebook Custom Tabs for More Conversions [link] crowdspring.co/1KKEEQh Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Creating a Survey? 1G5hhZZ .

Small Business 48

Small Business Design Social Media Cuba 48

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. They’re default. Focus on referral.

Metrics 46

Metrics Retention Viral .Net 46

grasshopperherder.com

FEBRUARY 19, 2011

But starting a conversation with, "Just sign here" is simply unrealistic. Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. As an investor, I will expect the same metrics an investor would get. So thanks for calling me on that.)

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? GetSatisfaction - conversations between companies / customers. Demo Germany.

Software Review 53

Software Review Technical Review Startup 53

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Guy Nirpaz

OCTOBER 31, 2011

And, given the choice of getting it immediately without a salesperson looking over their shoulder vs. scheduling a demo or a pilot that will be designed to hide any flaws, most B2B buyers will choose the former. It’s more educational, more convincing, and more comforting to see the real thing. Joel : Absolutely.

B2B 51

B2B Customer Algorithm Campaign 51

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. The median figures for each strategy should give you an idea of which program to lean towards. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. In March 2009, they launched a Beta version and demoed it at FinovateStartup 2009.”

Java 107

Java PHP Software Review Coder 107

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60