article thumbnail

How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft left the 20 th century owning over 95% of the operating systems that ran on computers (almost all on desktops). And is moving the company into augmented reality and conversational AI. the operating executives who reported to them believe it’s their turn to run the company (often with the blessing of the ex CEO).

Azure 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft left the 20 th century owning over 95% of the operating systems that ran on computers (almost all on desktops). And is moving the company into augmented reality and conversational AI. the operating executives who reported to them believe it’s their turn to run the company (often with the blessing of the ex CEO).

Azure 120
article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Use thought leadership to spark conversation. Use direct marketing to continue the conversation. Thought leadership content should be strategic (i.e.

article thumbnail

How To Master Your Offline Marketing Plan

YoungUpstarts

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Direct marketing methods promote quality customer service.

Marketing 124
article thumbnail

From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Airbnbs (move) quieted a lot of conversations," Shapiro says. To find out more, read the FAQ and Conversation Guidelines. . .

article thumbnail

Landing Pages That Convert

www.chancebarnett.com

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. And here’s some Recommended Reading : To better understand how and where to “frame” and place your business in your market, read Position by Al Reis and Jack Trout. Present the image of these sources (CNN, Newsweek, etc.)

SEM 47