www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. Greatest Hits. by Patrick.

Revenue 62

Revenue Distribution Software Non-Compete 62

ConversionXL

AUGUST 17, 2016

One of our customers, Great Fermentations , a home brewing company, is seeing a 25% conversion rate from its cart abandonment campaign and they’re generating $44.37 In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send. Table of Contents.

Campaign 48

Campaign Revenue eCommerce Email 48

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Wrong metric.

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

JANUARY 9, 2019

These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation. Whether it’s convincing your CEO they don’t know everything about their users or just securing enough budget for research, these conversations can be difficult.

Design 131

Design Software Review Audio Technical Review 131

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Conversion rate. Lead conversion to customers.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. While users who remained customers logged in 4.4

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen.

Framework 163

Framework Marketing Metrics Audience 163

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

So while the abstraction shown is a failed CRM, this could just as easily be applied to a ticketing management widget. As we see it we think there’s a whole variety of features that we can actually integrate and that this one widget will provide ranging from attachment indexing and e- mail archival. Jason: Oh, good.

Widget 204

Widget Cofounder Technical Review Software Review 204

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Steve Blank

MARCH 11, 2015

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model.

Widget 120

Widget Lean Business Model Metrics 120

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Government agencies.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Duct Tape Marketing

SEPTEMBER 10, 2019

And I’m guessing one of them certainly is a lot of, “What’s the revenue? So what’s your top-line revenue? The more revenue you have, the more valuable your company is going to be, generally. The more revenue you have, the more valuable your company is going to be, generally. Here’s why.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Define your target metrics. Bugs – if they’re around – are your main conversion killer. This chart from Google explains that very well: Image Source.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 15, 2017

Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. Conversion rate. A 10% conversion rate on a blog post with 500 visitors could drop to 1% at 10,000 visitors. To understand ROI you must understand your conversion rate per piece of content or URL. Get your conversion rate.

Marketing 126

Marketing Analytics Conversion SEO 126

YoungUpstarts

MARCH 8, 2012

For example, if you’re at the beginning of a simple campaign and you’re just trying to get a general idea of whether that campaign is working or not, and that’s all you’re concerned about, there’s no need to overload yourself with a dashboard full of widgets telling you all sorts of extraneous information.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160

ConversionXL

AUGUST 15, 2017

Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. Conversion rate. A 10% conversion rate on a blog post with 500 visitors could drop to 1% at 10,000 visitors. To understand ROI you must understand your conversion rate per piece of content or URL. Get your conversion rate.

Marketing 92

Marketing Analytics Conversion SEO 92

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Total revenue. App Installs.

Analytics 140

Analytics Web Metrics DC 140

Duct Tape Marketing

MAY 25, 2018

He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or as we fondly refer to it, GDPR.

Marketing 64

Marketing Europe Canada Email 64