Remove Cost Remove Customer Development Remove Leadership Remove Technology
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. To begin with, the product development model completely ignores a fundamental truth about startups and new products. customers aren’t buying it, the cost of distribution is too high, etc.)

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

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Honor and Recognition in Event of Success

Steve Blank

In it Shackleton defined courage and leadership. corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Jack Truong Says Beat Your Competition by Satisfying Consumers’ Unmet Needs

The Startup Magazine

Sadly, the corporate landscape is littered with downed players who fell flat as the result of nothing so much as missed opportunity. “As technology advances and consumer demand evolves, companies and products quickly can be left behind,” Truong cautioned. Creativity costs money and innovation drives value,” Truong explained.