Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Top social networks are Facebook (1.2 Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 120

Social Media Media SEM Startup 120

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

www.reincubate.com

FEBRUARY 1, 2010

Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost). Where necessary, produce cost-benefit and risk justifications for IT initiatives to win budgetary support from the board.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Startup Lessons Learned

SEPTEMBER 7, 2008

Customers found it confusing and it turned out to be at odds with our fundamental value proposition (which really requires an independant IM network). It seems many startups these days are under a lot of pressure to outsource their development organization to save costs. Talk about waste. Take a look and let me know what you think.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Steve Blank

APRIL 15, 2011

Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.). Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 253

Customer Cloud EC2 Channel 253

crowdSPRING Blog

MAY 1, 2013

Online marketing relies on strategies that leverage the Internet and mobile devices. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. These efforts can be paid (buying ads on those networks) or free (engaging and sharing great content). Online Marketing. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

The Next Web

NOVEMBER 11, 2013

Since public and private sectors are working together to bring more people to the mobile Internet, there is tremendous opportunity for growth in Brazil. in recent years: accelerate smartphone penetration, increasing consumption of online video and social networking, and boosting mobile ad spending, e-commerce, and more.

Brazil 149

Brazil Portugal Silicon Valley Mobile 149

abovethecrowd.com

JULY 17, 2013

DirecTV has supported this feature for some time, initially on the Internet via the browser and more recently via their smartphone application. For each and every Internet company out there, mobile is rising as a percentage of all user visits. Likewise Priceline and Expedia rule travel, not some travel company that exited pre-Internet.

Mobile 96

Mobile SEM SEO Technical Review 96

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 84

Small Business SEM SEO Social Network 84

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Most of all, these arguments stemmed from a simple misconception: that the code we had written was an asset, and that it would cost us to throw it away. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 13, 2009

Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign. Slow progress, but has cost less than 150k aud so far. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 5, 2008

Spray files across cheap disks on your network. link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. MogileFS - "Distributed (meta) file system. Pay less for storage.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

crowdSPRING Blog

OCTOBER 27, 2013

Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others out there. Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Secondly, trends are trends and nothing more. It’s about time!

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client.

Software Review 48

Software Review North America Europe Metrics 48