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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

I’ve been spending some time with large companies that are interested in using Lean methods. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . Here’s why.

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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. They needed to be sure that what they were building was what customers wanted and needed. But NewTV doesn’t plan on testing these hypotheses. And it may work.

Lean 335
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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

We just finished the 8 th annual Lean LaunchPad class at Stanford. So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. It’s the same, but different. I-Corps @ NIH ).

Lean 251
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The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. I could recite requirements and concepts of operations from memory. Here’s Todd’s story of how we got there and progress to date. ——-. I was busy.

Lean 264
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The Lean LaunchPad Goes to High School

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” They both attended our latest Lean LaunchPad Educators Class. ” Hawken School has now given us an answer.

Lean 311