Steve Blank
AUGUST 31, 2009
So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
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Steve Blank
MARCH 31, 2011
Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. it is an art) and again hired professionals. Some men see things as they are and ask why.
Steve Blank
OCTOBER 15, 2019
This typically plays out in three ways: Often the first plan from leadership for innovation is hiring management consultants who bring out their 20th-century playbook. A competitive environment should drive a company/government agency into new forms of organization that can rapidly respond to these new threats.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)
Steve Blank
MARCH 2, 2011
In it Shackleton defined courage and leadership. Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. This would be one of the most heroic journeys of exploration ever undertaken. So why this post?
Steve Blank
OCTOBER 19, 2009
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.
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