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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree.

Japan 292
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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

They launched an incubator for the top scientists and engineers in the U.S. 63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. We want to make a bet that your Lean Launchpad class can apply the scientific method to market-opportunity identification.

Incubator 301
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. And what the market needed would, of course, be exactly what we had envisioned. Wireframes.

Lean 315
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Lead and Disrupt

Steve Blank

Why are some companies able to reinvent themselves while others, once market leaders, are disrupted? Do they have better sales, marketing, or product development groups? So they prepare for future markets by exploring new ventures. Is it that some CEOs are better than others? Are their people smarter?

Incubator 402
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Eventually Qualcomm did create a corporate incubator to handle projects beyond the scope of traditional R&D, yet too early to hand-off to existing business unit).

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The Helsinki Spring

Steve Blank

I spent the month of September lecturing, and interacting with (literally) thousands of entrepreneurs in two emerging startup markets, Finland and Russia. The number of serial entrepreneurs is very low and until recently most of the talented sales and marketing professionals choose to work for Nokia.

Finland 324
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. Here the company is essentially incubating a startup. . —– Lean Innovation Management. Fast forward to today.

Lean 120