Remove Customer Remove Customer Development Remove Lean Remove Software
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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. The way our process worked, customers were just a stakeholder that provided input – not drivers of the process. ——-. Doing it Wrong.

Lean 268
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Lean Meets Wicked Problems

Steve Blank

In contrast, designing AI-driven enterprise software or building dating apps are comparatively simple problems.) As Wicked and Lean seem to be mutually exclusive, this was a pretty audacious undertaking. Instead, using the elements of Lean methodology, they were going to get out of the building and observe the problems first-hand.

Lean 295
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. This is a customer development problem. So What is Customer Development?