The Startup Toolkit

DECEMBER 12, 2012

And if you focus on those metrics, you will go out of business too soon. For example, succeeding at PR before you have retention is actively unhelpful. Cohort analytics and funnel metric (start with Pirate AARRR Metrics if you are new) are priceless once you have a website live.

Lean 54

Lean Startup Metrics Retention 54

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JULY 3, 2009

bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. Another recent meme that I hope more and more startups will take to heart: "stealth is a customer-free zone." See Validated learning about customers for more info. Use some customer development to find out.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. Its hosted by Kontagent and sponsored by Intel.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

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Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. It is simply getting customers.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. Some startups avoid getting customer feedback for precisely this reason: they are afraid that if early reactions are negative, theyll be "forced" to abandon their vision. One such practice is to pivot from one vision to the next.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

The Startup Toolkit

NOVEMBER 15, 2012

The language we use for startup stages (discovery, validation, customer creation, company building) is abstract. Growth is acquisition plus retention. Acquisition and retention tend to be inseparable from the product. You shift from qualitative feedback (customer development) to quantitative feedback (metrics).

Startup 55

Startup Business Model Retention Acquisition 55

andrewchenblog.com

MARCH 10, 2010

Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible. Listen to your customers. Ideas for when and how to pay down product design debt?

Technical Review 47

Technical Review Design Las Vegas Product 47

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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API Viral Startup Retention 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

SEPTEMBER 29, 2008

Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

usersknow.blogspot.com

APRIL 30, 2010

You need to have some sort of plan for testing to see how it’s affecting key metrics , whether those are revenue, retention, registration, user happiness, or some other number you care about. It’s not enough to just launch a feature and see if your revenue increases. Can I Change this Feature Based on the Feedback I Get?

Software Review 40

Software Review Agile San Francisco Advisory Board 40

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

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B2B Metrics Marketing Startup 42

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Synthetic notifications. Organic notifications.

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Viral San Francisco Lean Continuous Deployment 140

YoungUpstarts

NOVEMBER 28, 2011

By Peter Fader, author of “ Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters “ I often use the metaphor of fishing as a way to explain new customer acquisition. Up-selling: moving customers up to higher level products/services. ” So how does it work?

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Customer Customer Development Acquisition Pennsylvania 162

www.rocketwatcher.com

DECEMBER 5, 2011

7 Startup Customer Discovery Questions. When you are dealing with literally hundreds of products it gets pretty hard for customers to find what they are looking for. It’s easier to do branding and since nobody knows about you at the start anyway, it’s better to have only one thing for customers to remember instead of 2.

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Naming Startup Product Name Framework 41

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine. Customer Relationship Management. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. customer retention, churn reduction, lifetime value.

Software Review 53

Software Review Technical Review Startup 53