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8 New Venture Smarts That You Can’t Afford To Ignore

Startup Professionals Musings

That story has to begin with a painful problem shared by a large collection of viable customers, with your competitive solution. Additionally, you need to be able to communicate the essence that story and value to investors in a couple of sentences – your elevator pitch. Lack of clear objectives/goals.

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6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

His focus is primarily on improving the results for traditional sales professionals, but I’m convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers. It’s even acceptable to make up a place with a “what if.” Every story needs a main character.

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8 Keys To Business Success For Entrepreneur Introverts

Startup Professionals Musings

You need to build business relationships with partners, team members, investors, and of course customers. If your strength is technology, find a partner who can complement you with marketing and financial skills. Develop and practice your business vision and story. It should end by asking for the next step in the relationship.

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The 7 Key Components of a Perfect Elevator Pitch [With Video]

Up and Running

Whether you are trying to raise money from angel investors or venture capitalists for your business, or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. How to build a winning elevator pitch in 7 steps: 1. Define the problem. Simple as that.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors. Start by developing an “elevator pitch,” that you can deliver in thirty seconds to hook a potential customer or investor.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

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8 Common Elevator Pitch Blunders, and How to Fix Them

Startup Professionals Musings

Every entrepreneur needs a value proposition statement for his or her startup that can hook potential investors and partners in less than a minute -- the short time you might join them in an elevator on the way to their offices. Investors worry about competitors more than customer features.