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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

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19 Entrepreneurs List Their Favorite Technology Innovation

Hearpreneur

Technology innovation is driving advancements in various industries, shaping our world today. From AI and machine learning to biotechnology, technology is revolutionizing our lives. This was the birth of my most successful technology innovation. Thanks to Shammika Munugoda, Apptimistic ! #2-

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Technology, Innovation, and Great Power Competition – Class 4- Semiconductors

Steve Blank

We just completed the fourth week of our new national security class at Stanford – Technology, Innovation and Great Power Competition. Joe Felter , Raj Shah and I designed the class to cover how technology will shape all the elements of national power (America’s influence and footprint on the world stage). Slides 5-7.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Market your solution and user benefits, not the mysterious technology behind it. There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.