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Improve Customer Retention With 5 Useful Tips

YFS Magazine

Here's an inside look at sound
 strategies every small business can use to retain more customers. Customer Service Grow customer experience customer loyalty customer retention

After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

But how can we use it to retain more customers? Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive.

Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

Are you familiar with the expression, “The most valuable customer is the one you never lose”? Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition.

The #1 Way to Improve Employee Retention in Customer Support

Inc Startups

Support has an employee retention problem. Part of the fix is building career paths for individual contributors

15 Practical Ideas to Improve Your Customer Retention Rate

Inc Startups

It's easier to keep a current customer than to acquire a new one

How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

Creating customers for life: 50 resources on loyalty, churn and customer retention

The Next Web

Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

Manage Customer Success to Reduce Churn

For Entrepreneurs

The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. This blog post discusses how to measure customer happiness, and […]. Building for Success Customer Success SaaS Startup Help churn SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention

5 Techniques Every Startup Can Use to Retain Customers

Up and Running

As part of a startup business, you’ll know that there is no greater desire to win your first customer or your tenth customer. You’ll do whatever it takes to call a customer your own. It’s a neat analogy: Like customers, pets get stolen, escape, or get lost.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

Don’t get screwed: Focus on customer retention over acquisition

The Next Web

Digital marketers face a big question in today’s world – is it more important to acquire new customers, or retain and nurture their current customer base? Should marketers go out looking for new leads and improve sales prospects or develop a loyal and valuable customer?

Are Your Customers Hooked And Happy? Here’s How To Know For Sure

YFS Magazine

Customer Service Grow customer experience customer feedback customer retention customer satisfaciton customer surveysHere are some actionable strategies to help you gather feedback that's meaningful to your business.

5 Ways to Build Customer Retention Into Your Growth Model

Inc Startups

As you build your business, think about how to ensure that your customers stay with you as you grow. In most cases, nascent businesses focus on whatever it takes to gain new customers. Some businesses choose to rewire early--as soon as they detect a rise in customer attrition.

3 Simple Steps to Increase Customer Retention

Blogtrepreneur | Entrepreneur Blog

It takes effort and money to bring customers to your website. When a customer visits your site and they leave it’s a major bummer! The best customers are the ones that already use your product. Here are some simple things you can do to keep the customers you already have and make them super users.

Reflection, Retention, and Juxtapositions of July!

The Product Guy

Customer Retention from subscription models to communication strategies. Filed under: events Tagged: balsamiq , event , jobs , matthew smith , meetup , mentor , mtvn , product management , product strategy , retention , ryma , sunshine suites , The Product Group , TPGroup , viacom. events balsamiq event jobs matthew smith meetup mentor mtvn product management product strategy retention ryma sunshine suites The Product Group TPGroup viacom

5 Unconventional Customer Service Practices That Get Results

YFS Magazine

Service reps need to have a wide variety of skills to be able to satisfy today's customer. Customer Service Grow customer experience customer loyalty customer retention customer servicer marketing

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

How to Project Customer Retention for a Subscription Business

Lightspeed Venture Partners

Recently, Eric Liaw sent us a very interesting May 2006 paper entitled “How to Project Customer Retention”, authored by marketing professors Peter Fader (Wharton) and Bruce Hardie (London Business School) and published in the Journal of Interactive Marketing in 2007. In it, the professors explain how previous attempts to project retention rates using line-fitting regression models failed, even after introducing quadratic or exponential functions.

Study Shows Keys to Customer Retention for Online and In-Store Retailers

Inc Startups

International consumer study shows how to keep customers happy and coming back for more

5 Strategies Guaranteed to Improve Client Retention

Inc Startups

Identifying how to retain customers is one of the most important tasks a business faces. Companies tend to focus more on acquiring customers even though it can cost 7x more. Below are 5 strategies to keep your customers loyal to your brand

At it’s core, is customer success about customer-value or customer-love?

Guy Nirpaz

I’ve spent some time yesterday at a customer success bootcamp with one of my favorite customers. The leaders have decided to spend two full days with the team in order to build alignment within the team with regards to customer success.

Can Retailers Win Their Customers Back From Amazon?

YFS Magazine

Building a sustainable business is about having these elements in place and meeting the changing expectations and buying behaviors of today's customers. Grow customer loyalty customer retention customer servicer marketing sales

SaaS Math: Activation, Retention and Churn

StartupCFO

This week we’re talking about activation, retention and its polar opposite – churn. As you will see, churn and retention are the most important metrics to the long-term success of a SaaS business. Churn is the % of users / customers that abandon the service over time.

Are You Empowering Customers To Become Brand Advocates?

YFS Magazine

Your customers are worth a lot more than their first purchase. You can increase your customer retention and customer value by making time to turn your loyal customers into brand advocates.

How Cultivating a Culture of Gratitude Will Boost Your Customer Retention

Inc Startups

Here's how to take a relationship from transactional to meaningful in a few simple steps

Best Way to Track Customer Retention

Inc Startups

Dear Jeff, I own a fitness facility and obviously member retention is a major factor. The problem is I''ve seen customer retention calculated different ways. Here''s an example: You start the (week/month/year/other period you choose) with 200 customers.

Five Tips For Startups To Reduce Customer Churn

YoungUpstarts

Finding new customers costs time and money. Given the investment involved, it makes sense to do all you can to keep your existing customers on board. But many companies, including startups, focus almost exclusively on finding new customers instead of fighting churn.

The Remarkable Cost Of Poor Customer Support On Your Bottom Line

Brandanew

Very many new and established businesses set up marketing, but rarely pay attention to customer support- in the way that it deserves. Poor customer support seems to be an epidemic, despite our progress in other areas. The Remarkable Cost Of Poor Customer Support On Your Bottom Line.

How To Create Customer Personas With Actual, Real Life Data

ConversionXL

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The Case For Building Customer Personas Out Of Data-Driven Research.

7 Tools to Fix Your App's Deadly Retention Problem

Inc Startups

Your customers are leaving, and you won't get them back unless you use these 7 tools

Five Mistakes Organizations (Unknowingly) Make That Drive Customers Away

YoungUpstarts

Image credit: Customer satisfaction from Shutterstock. by Joseph Michelli, author of “ Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way “. Loyal customers are hard to come by these days. They want to delight customers; they really do.

The most important metric for Customer Success

Guy Nirpaz

Daily Active Users – DAU is the most important metric for Customer Success and user engagement. Although not very sophisticated, DAU is a measure of customer engagement. It counts 100% of your customers, the ones that use your product and also the ones that don’t.

5 Under Used Strategies to Make Your Customers Feel Valued

Duct Tape Marketing

5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing. There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers.

5 Ways to Improve Customer Retention

Inc Startups

Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. We hate to sound like a broken record, but we can't say it enough—developing loyal customers is the most important thing you can do for your business. In recent columns we’ve talked about the hidden costs of attrition and the factors that can cause your customers to leave. Improve customer "stimulation."

How To Calculate & Increase Customer Lifetime Value

ConversionXL

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. Soon after the research was published, other institutions like the Customer Service Institute, Consumer Connections Corp., Why Determining Your Customer Lifetime Value Is So Important.

Customer Experience Controls Business Growth Today

Startup Professionals Musings

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others.

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

For Entrepreneurs

Building for Success SaaS Startup Help customer engagement customer retention SaaS business SaaS churn saas marketing SaaS metrics“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the [.].

Nine Things Your Customers Actually Want From You

YoungUpstarts

You might even already know that the customer driven method is the most effective method of doing that. But what do customers actually want? How do you actually follow in the example of great companies with loyal customers? Even telling customer services to refer to them by name.