Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). There should be one link: Search for Hotel or Make Reservation! That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

SEPTEMBER 16, 2014

Broadcast messages are sent to everyone in your database at the same time, the advantage being that it can be timely. For example, you could send a message out to your entire database connected to a current event. One of the fastest ways to attract new qualified prospects is by using “pay-per-click” (PPC) advertising.

Advertising 150

Advertising B2B Database PPC 150

ConversionXL

SEPTEMBER 3, 2019

I searched for Taylor scales online, and found an FAQ with a reset protocol. Before working with MECLABS Institute, a database company was using the page below. For the above example, the value proposition would be: Because we have the most comprehensive 1 and accurate 2 lead database. What’s hidden value look like in real life?

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

JULY 10, 2014

While you might not have access to your competitor’s customer database, there are more than a few methods you can use to find out what your competition’s customers think. Surveying Your Competition’s Customers. Conduct A Direct Survey Using Facebook Ads. One major benefit of Facebook having over 1.2

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. Visual Website Optimizer has a user-friendly database of case studies. You can only improve what you can measure, so measure everything. What about here? CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Up and Running

NOVEMBER 3, 2011

Using Pay Per Click (PPC) advertising can be quite expensive, but it shouldn’t cost you the earth to do some basic optimization on your site so that you appear higher in Google’s organic rankings. Take the time to research Search Engine Optimisation (SEO) and see how you can drive new traffic to your site. Promotional Gifts.

PR 82

PR B2B SEO PPC 82

Occam's Razor

AUGUST 22, 2011

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics. Are You Into Internal Site Search Analysis? Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

MARCH 4, 2014

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 134

Web Small Business Design Marketing 134

ConversionXL

JUNE 2, 2022

Paid tools can help you figure out what people are searching for, which we’ll list later. Trigger: Use a contact database to find out where organizations are at in their development (e.g., Use intent to add an extra layer to this data by researching information or triggers that signal a target account is interested in your product.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

I then discuss the journey to search for a product distributor who would become my business partner, how and where I found one, as well as the establishment of the e-commerce portal itself. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Duct Tape Marketing

AUGUST 10, 2017

Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. If step one was PPC, you’d want measure Google Search Consoles. If step one was PPC, you’d want measure Google Search Consoles.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

crowdSPRING Blog

JANUARY 4, 2016

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 48

Web Small Business Design SEM 48

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

In this post, I want to lay out the details involved in how I first realized the opportunity, the formation of the business idea, the search for my supplier, the establishment and growth of the business, problems encountered and lessons learned, as well as the exit strategy that resulted in the $250,000 sale of the business. It was brutal.

SEO 86

SEO PPC America Design 86

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JULY 1, 2008

What do I mean by that (to those of you who are not database geeks)? Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 2, 2022

This helped them narrow their search down to a list of 15 best-fit accounts and where to find them. Targeted based on demographic, location, or search, and designed to appear as organic content within a social media feed. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I knew how to find contract proofreaders and also had access to an online database of language translators.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Any web analytics on your site will tell you how many clicks came to you from a search engine. You may not. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Generating awareness through PPC. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. Consider Airtable … What the heck does “a modern database created for everyone” mean? The audience has changed. The society has changed. Still, these underlying persuasive theories remain relevant to modern copywriters.

Greece 48

Greece PPC Audience Retention 48