The Next Web

JULY 20, 2013

So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. An app with a unique design or feature has a significantly better chance of making it.

PR 157

PR Development Team Review Viral Mobile 157

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS 13 Index*. Started on Jan. My Investments.

Software Review 48

Software Review Viral Media Marketing 48

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Glad to be here, John.

Marketing 77

Marketing Differentiation B2C PR 77

ReadWriteStart

JULY 6, 2020

Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Actually bled and lost sleepover?

Marketing 156

Marketing Startup Guerilla Canada 156

crowdSPRING Blog

SEPTEMBER 26, 2016

A few weeks ago Nicer had 6 Twitter followers and no products to their name. Only thing is, the Apple Plug isn’t a real product. It was a viral hit. From the beautiful but minimal photography to the hardware hyperbole ( Personal favorite: “Apple Plug isn’t just a pristine product. Million Visits in a Day.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

A few weeks ago Nicer had 6 Twitter followers and no products to their name. Only thing is, the Apple Plug isn’t a real product. It was a viral hit. From the beautiful but minimal photography to the hardware hyperbole ( Personal favorite: “Apple Plug isn’t just a pristine product. Million Visits in a Day.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

A few weeks ago Nicer had 6 Twitter followers and no products to their name. Only thing is, the Apple Plug isn’t a real product. It was a viral hit. From the beautiful but minimal photography to the hardware hyperbole ( Personal favorite: “Apple Plug isn’t just a pristine product. Million Visits in a Day.

Viral 48

Viral Technical Review Startup Social Network 48

Mike Michalowicz

JUNE 23, 2023

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger – Why certain ideas or products go viral and how to apply these principles to your business. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath – The essential elements that make ideas memorable and effective.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

Occam's Razor

SEPTEMBER 24, 2012

Client posted a video of a soon to be released product on their Facebook brand page. The new product became the number one selling product in the company's history in that country. Even if there were millions of Likes on the post with the deeply emotional video about the new product. Gets more Likes. It was huge.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

MARCH 14, 2021

One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Given that the product may still be in development, the marketer also needs to be agile and ready to respond to unexpected obstacles with an early startup marketing strategy.

Social Media 149

Social Media Marketing Public Relations Startup 149

Cracking the Code

JANUARY 16, 2012

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS 13 Index*.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

AUGUST 3, 2011

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 67

Software Review Europe Technical Review Search 67

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable! Have an account?

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Cracking the Code

NOVEMBER 7, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 59

Software Review Technical Review Europe Cloud 59

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

FEBRUARY 24, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Hearpreneur

DECEMBER 29, 2017

I came up with my business name Aging Youthful when the network marketing company I am involved with came out with a product for youthful aging. We are changing that mentality by introducing a line of products that are healthy AND sexy; grooming items that men can use with pride and conviction. PR and Prose.

Naming 105

Naming Entrepreneur Social Media PR 105

Cracking the Code

JANUARY 14, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review Technical Review Europe Venture Capital 48

crowdSPRING Blog

AUGUST 20, 2017

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content is one of the best. Create product samples. Removing barriers for new customers to experience your products is an excellent way to build your base. Make it yourself. Create a blog. Create a cool giveaway.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content is one of the best. Create product samples. Removing barriers for new customers to experience your products is an excellent way to build your base. Make it yourself. Create a blog. Create a cool giveaway.

Small Business 48

Small Business Marketing Technical Review Audience 48

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. but don’t watch this with your kids! ).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Cracking the Code

JANUARY 7, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. internet.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 8, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

mashable.com

MAY 28, 2010

There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&# View More » Dev & Design 5 Innovative Uses of an API [Mashable. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

Cracking the Code

OCTOBER 27, 2008

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 1, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies. Started on Jan. My Investments.

Software Review 48

Software Review Technical Review Cloud Europe 48

YoungUpstarts

MARCH 6, 2015

One of the big challenges for many new start-ups is separating themselves from the competition and spreading awareness of the brand/product/service. The stunt went viral, with the app receiving plenty of publicity. Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd.

Campaign 100

Campaign Haiti Marketing Oregon 100

Cracking the Code

JULY 10, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. SaaS 13 Index*. Started on Jan.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

NOVEMBER 10, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review Technical Review IPO Cloud 48

ConversionXL

JANUARY 8, 2018

Getting users familiar with your product by visiting them on your site or in app. They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

crowdSPRING Blog

SEPTEMBER 26, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The image above shows an example of what happens when a designer forgets about kerning. More great examples in the Logo Design section below. 1btE4oF. .” 18ndyKp.

Social Media 96

Social Media Small Business Design Media 96