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Using Generative AI to Drive Corporate Impact

TechEmpower

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Marketing Podcast with Jill Soley. Podcast Transcript. That’s where Klaviyo comes in.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why You Should Be Doing Product Discovery

YoungUpstarts

Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. However, there is a wealth of information and knowledge that should be gained ahead of developing the MVP, which is known as product discovery.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. In today’s information age, it takes time and money to make your solution visible. Marketing should start before product development. No startup can afford to do these serially.