Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many adds came through organic SEO? Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

JANUARY 15, 2014

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Len Kendall is the founder of CentUp.

Viral 131

Viral Cofounder PR SEO 131

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 75

Marketing Differentiation B2C PR 75

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 25, 2012

My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. The bottom line is that many successful startups (far more than you hear about) are masters at SEO. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Hearpreneur

DECEMBER 29, 2017

My posts gained traction and — after I was lost my job following the 2008 market crash — peers encouraged me to develop not just content for the site, whose focused on the crossroads of arts and politics, but the business of blogging as well. PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9-

Naming 104

Naming Entrepreneur Social Media PR 104

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Growthink Blog

FEBRUARY 22, 2018

Use An Effective LOCAL Search Engine Optimization (SEO) Strategy An effective search engine optimization strategy will get your website on a top position in the search results pages of all the major search engines, such as Google, Yahoo, and Bing. Business Plan Development Chicago IL). The World’s #1 Marketing Plan Template.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

Use An Effective LOCAL Search Engine Optimization (SEO) Strategy An effective search engine optimization strategy will get your website on a top position in the search results pages of all the major search engines, such as Google, Yahoo, and Bing. Business Plan Development Chicago IL).

Chicago 109

Chicago Marketing Search Channel 109

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. Do some Customer Development instead. If the viral coefficient is 0.9, before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! The Sales Development Playbook. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

JUNE 3, 2010

How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. Web Development For The iPhone And iPad: Getting Started – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Social Media 85

Social Media Small Business Design Media 85

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. What do we do instead?

Conversion 133

Conversion Technical Review Channel Engineer 133

crowdSPRING Blog

NOVEMBER 2, 2012

The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link].

Social Media 93

Social Media Small Business Design Media 93

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Hell no, “fire that customer!

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. 3 Fully Developed Lead Generation Playbooks. 1) Your content funnel.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MARCH 8, 2018

One of the frameworks I like is something we call content core, and it’s just an exercise that we’ve developed, and we did internally in a variety of different formats. I think it powers advertising, it powers email, it powers social, it powers PR. It’s like, how do you make an ad viral? Garrett Moon: For sure.

North Dakota 55

North Dakota Email Campaign Video 55

Cracking the Code

OCTOBER 10, 2008

In recognition of these dynamics, many of the early SaaS leaders have started to focus their business development effort on business services channels, i.e., partners that provide technology enabled or managed services to the same customer segment and can enrich their offering by adding a SaaS application. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

blog.expensify.com

APRIL 24, 2012

Or, rather, more offensively to Facebook and Google employees, less offensive to.NET developers, though the underlying message is the same.). But just to clarify a couple points, 24-hours into the storm: Yes,NET developers are great at what they do. It’s the most modern platform for application development on the planet.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

NOVEMBER 15, 2012

Can enterprise SaaS products be viral? How Color Affects Search Engine Optimization (SEO) | Search Engine Land – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. How To Hire Hackers: A Realistic Guide For Startups | OnStartups – [link].

Social Media 102

Social Media Small Business Design Media 102

Cracking the Code

APRIL 13, 2007

On top - or sometime instead of developing relationships with Gartner, IDC and other market research firms, Software 2.0 and on the organic side (SEO optimization, buzz among influential bloggers and journalists.). Successful companies have developed specific teams focused on developing and monitoring key usage metrics.

Software Review 48

Software Review Internet Software Technical Review 48