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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. If you are in consulting, you are the business, so use a professional headshot.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Do you wait days before responding to emails?

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

Combining a direct mail marketing piece with a digital marketing campaign is a good 1-2 marketing punch for many SMBs. Many digital mailrooms use distinct tools like Pitney Bowes small business machines and postage meters to help execute the campaign. Enabling QR Code Technology. Coding is the Key.

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Why Every Small Business Needs Great Content

Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s gust is Natalie Chan – Enjoy! It’s no longer enough for a small business to build a website, Facebook page or twitter profile and hope that people will flock to it, bringing new business. Here are a few tips to boost your content marketing: 1.

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5 Reasons Why Business Cards Are Still Important In 2018

YoungUpstarts

You can keep engaged with the person you’re talking to without gazing down at your phone, by handing them a business card. They are one of the most effective direct marketing tools. Even in this digital age, they’re still one of the best ways to remind people about your small business – and therefore, to get business.

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[Infographic] The Numbers Around Direct Mail Marketing

YoungUpstarts

billion is still spent, ever year, on direct marketing? Well, the truth is that direct mail outreach is on the rise, and is still a valuable marketing tool to consider for your small business. Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. If you are in consulting, you are the business, so use a professional headshot.