Your Toughest Competitor May be Your Best Partner
Startup Professionals Musings
MAY 4, 2011
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.
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