Distribution SEM Startup Technology 
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.
Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.
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Startup Lessons Learned
SEPTEMBER 30, 2008
Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? What does your Chief Technology Officer do all day? But I dont think most startups really have a need for someone to do that on a full time basis. Thats an important job, for sure, and Ive been called upon to do it from time to time.
ConversionXL
FEBRUARY 3, 2022
This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. Failing fast is different from failing often.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. In my opinion, every startup needs to "pick a major" among these three drivers of growth. Choose one. The AARRR model (hence pirates, get it?)
Startup Lessons Learned
SEPTEMBER 8, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. I was building a new startup in 1999, and wanted to do it right. That startup didnt turn out so well, but not for lack of technology. The Lean Startup Intensive is tomorrow at Web 2.0.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If all you ever do is create YouTube content then I agree – that’s not a viable startup business.
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