Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.
ConversionXL
FEBRUARY 3, 2022
Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Investing in research and development to create new products for the existing market. Acquisitions.
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Startup Lessons Learned
SEPTEMBER 8, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. I was building a new startup in 1999, and wanted to do it right. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You must invest in technology. But you don’t need to spend money on SEM.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.
Startup Lessons Learned
SEPTEMBER 15, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.
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