The Damaging Psychology of Down Rounds
Both Sides of the Table
MAY 5, 2013
” In the article I discussed the downside of raising capital at a too high of a price and referred people to a previous article I had written encouraging founders to raise “ At the Top end of Normal ” as opposed to stratospheric prices. “Whenever I hear advice about pricing a round too high for the next round, I can’t help but think: well, if the choice (ceteris paribus) is between. The Damaging Psychology of Down Rounds.