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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. When a company is in a growth stage, focus product marketing in your marketing department. Use brand marketing strategies to build brand equity.

Marketing 110
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How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. – Reputation. This model certainly makes sense.

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How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. – Reputation. This model certainly makes sense.

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How to Work with Lawyers at a Startup

Both Sides of the Table

You never got around to agreeing exact equity splits but you had many conversations about it. They want to lock in future clients at an early stage. So I tell you this because if you build a strong relationship with an early-stage VC they can be a great source to help you with your funding.

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Comparing Startup Accelerators

Austin Startup

Ask the Users Startup Accelerators: Bundled and Unbundled Over the past several years, accelerators have emerged as a powerful filtering and signaling mechanism in early-stage startup ecosystems, allowing high-potential young startups to connect with investors, advisors, and other strategic partners far faster and more efficiently than before.

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How we Hire for Sweat Equity (Part 2)…

www.drowningamerican.com

Next → How we Hire for Sweat Equity (Part 2)… Posted on April 7, 2011 by Travis Biziorek. The first time we hired partners for Kibin was way back in late 2009. Early Stage Web Start-Up Seeking Developers. A lot of the initial, early risk has been mitigated through our work over the last year.

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Quick Thoughts on Term Sheets and LOIs

Rob Go

In almost all cases, when a term sheet doesn’t result in a deal, it’s because of the investor feels like there was some form of indiscretion on the part of the company, or something catastrophic has happened in the outside world or to the partner or fund itself. In the M&A process, an LOI feels an awful lot like a term sheet.