January, 2007

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor.

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Wednesday, January 10, 2007. iPhone, Apple TV and more from Mac World. iPhone wonder I was one of the lucky few to have a first sight at Apples next wonder: the iPhone. The long awaited product was at last presented to the public and it was worth waiting.

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Free web-based calling!

BeyondVC

For those of you who read my blog, you know that I am big believer in frictionless sales. ( see an earlier post ). "Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing and service to get a customer and generate revenue. As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale.

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No comment needed

aweissman.com

For Anglicans who still haven't found what they're looking for, the Church of England is staging its first "U2-charist" communion service -- replacing hymns with hit songs by the Irish supergroup. Yahoo News.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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A Long Time

Spencer Fry

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Cracking The Code: VC lifestyle

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Friday, January 05, 2007. VC lifestyle. How does the lifestyle of a VC look like? This video from Blueprint Ventures will give you good insights! Happy New Year 2007! Posted by Philippe Botteri. at 11:33 AM. Labels: anecdotes. 2 comments: jean. said.

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The trend is your friend – leveraging the power of commoditization and the efficiency of the web

BeyondVC

I always like to say that the "trend is your friend," and it is pretty clear that one of the most powerful trends in the technology industry is the commoditization of existing markets which are currently served by high-priced, proprietary vendors. In addition, it is also quite clear that companies that can leverage the web for sales, marketing, and even product delivery (downloads or SAAS) can have some significant advantages.

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One hurdle to a true wireless revolution – ease of use

BeyondVC

It is pretty clear that Scott McNealy’s pitch years ago that the "Network is the Computer" is finally coming into fruition with broadband penetration at 50% and wireless data speeds getting faster and faster every year. Having a network available to you 24/7 makes it easier to keep your data in the cloud and accessible by any device, anytime, and anywhere.

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Bring out yer dead…I’m not dead

BeyondVC

We all know that there is something different this time about the web startup market. As I have written before, it costs next to nothing to get a service on the web (look at MyBlogLog as an example), the market is much bigger as broadband penetration has grown from 10% to 50% over the last 5 years, and I hope that we have all gotten more prudent with the amount of funding that startups initially need to get their service up and running.

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Communicating with your board

BeyondVC

A couple weeks ago I sat down with a new CEO of one of our portfolio companies, and we discussed goals for 2007 and what I and the board expected of him. Yes, there was your usual conversation about getting more customers, building out a team, and ramping up revenue while managing costs, but one of the most important points I made to him was in how to communicate with the board.

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The iPod Bubble

aweissman.com

Anthony Volodkin of Hypemachine , on the Podblop Blog: iPod or Zune ? iPod , but I don't even listen to my iPod anymore. I soak in the surroundings. When I take the train, I look at people. It's interesting. I think it's the next stage after you live with the iPod in the iPod bubble. After you are tired of this, you want to see what's in your surroundings.

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Perspective

aweissman.com

"What we’re about to tell you is so shocking. we ask that you please be seated before reading on. There once was a time when “home entertainment system” meant “jigsaw puzzle” and "interactive experience” meant “wedgie.” Honest to Pete. Not yet chained to their high-tech toys, bored kids actually left the house and did things with other kids, instead of plopping down in a dark room strewn with empty Red Bull cans and dirty socks to IM their friend around the corner and update their daily blog doc

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Mashup Camp 3

aweissman.com

Attending Mashup Camp this week, really stimulating bunch of people and conversations. Much to digest, but two things standout: -- Jon Aizen and Eran Shir of Dapper , smart guys with a wild technology to extract content, or create an API in essence, from any web site. Nice guys too. I think this could help as we grow Carmun towards integrating more third party relevant content and helping students find that information.

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Carmun, Education

aweissman.com

[M] etabrain [E] ntry [L] og : So far we've predominantly been discovering better ways of representing standard course materials on webpages. This corresponds to the first phase of a new form of media: that of a new way to do old things. "Cell phones are like landlines without cords." At some point a paradigm shift occurs, and the new form of media isn't "Old Media With Feature X" but a separate thing in its own right, and gets used in apps that weren't even on the radar before; smartphones , SM

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Advertising, Data, once more

aweissman.com

Dave Morgan (via Andy Monfried ): We have unique consumer insights and can tell advertisers and their agencies valuable things about their audiences and their campaigns and their products and services--things that they didn't know, and need to know. This can help them reach consumers in places that are not apparent to them right now, thus opening up underdeveloped inventory.

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Segments and Data

aweissman.com

Sramana Mitra : I would submit, that Yahoo hardly needs to do anything drastic, except, that it needs to reorganize its entire portfolio into Segments and Lifestyles , and align the 4Cs of each segment, so that the people interested in advertising to a particular segment can reach the community in a focused way, in Context. If they want to sell Groceries to people reading recipes , they should be able to reach them right there.

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Pain

aweissman.com

Andy Monfried writes that that best businesses are those that solve a customer's pain. Without that pain, it's hard to build a solid and long lasting business that makes money. Sometimes things that are really cool, technically innovative indeed, do not have a focused and clear way of making something easier, cheaper, faster for a customer, taking their problem and offering a solution that is significantly better that what currently exists.

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Online advertising, again, equals data

aweissman.com

"Someone will successfully fuse social networking and online advertising. If I am interested in some topic, like programming in Ruby, or Vespa scooters (along with thousands of like-minded others), then sponsoring an online watering hole for aficionados should make sense. But no one has cracked the code yet, except for the mega-sites like MySpace and Yahoo.

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Whither mobile advertising

aweissman.com

"The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it." - Ad Age , Jan 2, 2007. There will be much detritus on the road to wisdom in mobile marketing. Sometimes a phone is. just a phone. Meanwhile, the average monthly cell phone bill is around $50, according to the CTIA (see here ), while the average total monthly cell phone tax is 17%.

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Pop Culture, 2007

aweissman.com

"When the tapestry of alienation becomes the status quo , disaffection merely becomes fashion." - Klosterman , again Klosterman IV.

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