Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Payback Period!!!”

Metrics 150

Metrics Cost Acquisition Startup 150

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. 3: Tags should be inline.

Technical Review 93

Technical Review Analytics Web Software Review 93

www.cscyphers.com

MARCH 8, 2012

Minor Technical Difficulties. We are currently experiencing some minor technical difficulties: Normal service will be resumed shortly… Home Privacy Notice About Login Lexicon. Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. « A Quandry With LinkedIn.

Cofounder 40

Cofounder Technical Review Founder Software Review 40

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, a bakery can target recipients in their zip code and set up specific landing pages for those campaigns. Image Source: SEO Linkbuilding.

SEO 48

SEO Search Engineer Small Business 48

Cracking the Code

FEBRUARY 12, 2007

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

ConversionXL

JUNE 30, 2019

Reviewing a competitor’s online presence helps me understand how to differentiate my client. reviews, trust). Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. The lean, aggressive ones do. Run a functional investigation.

SEO 126

SEO Conversion Analytics Design 126

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

MAY 11, 2017

Reviewing a competitor’s online presence helps me understand how to differentiate my client. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

mashable.com

MAY 28, 2010

They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years. “A Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good.

Naming 94

Naming Technical Review Social Media Startup 94

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More Search Engines. Enterprise Social Media Management Software. More technical. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Software Testing. These platforms provide employers with an advantage in terms of hiring and managing employees, while ensuring that all payments due are transparent, accurate, and on time. Freelance Writing and Copywriting. Creative Design. Sales and Marketing. Graphic Designing.

Technical Review 89

Technical Review Software Review Search Portfolio 89

ConversionXL

DECEMBER 13, 2022

In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). Technical analysis is an often-overlooked area. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Technical stuff. Lives are on the line.

Analytics 127

Analytics Technical Review Software Review Framework 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

JULY 14, 2022

Her previous startup, a real estate tech company, was acquired in 2019. 16:42] Are you an engineer or programmer yourself? [17:06] 17:06] What’s been the hardest part from a tech perspective? [18:37] Click on over and give us a review on iTunes, please! My first two was in real estate tech. eWebinar.com.

Technical Review 83

Technical Review Demand Cofounder Video 83

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. The distribution techniques are completely new.

Mobile 96

Mobile SEM SEO Technical Review 96

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If you know the tech support guy is taking flack for a messy FAQ page, it’s “Organize your FAQ page in 15 minutes.” If you have only six FAQ entries, should you buy his tool?

Customer 279

Customer Software Review SEM Technical Review 279

Transformify

AUGUST 27, 2017

You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. This could be the right move as the software development companies have well-trained teams which mitigates the risk.

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

DECEMBER 2, 2015

In technical terms, your period of ‘exploration’ can be much longer, as you want to be damned sure during your period of ‘exploitation’ that you didn’t reach a type I error (false positive). Technical Analysis. Technical analysis is an area often overlooked and highly underrated by optimizers. Technical Stuff.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Lessons Learned

SEPTEMBER 18, 2008

From a technical point of view, its amazing. All I see is a name, an icon, a price, the developers name, and a review star-rating. The reviews are all over the map. But even clicking through to see a screenshot and some reviews is incredibly time consuming, given the hundreds of apps in most categories.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Not too shabby.

Analytics 116

Analytics Conversion Campaign Redemption 116

Hearpreneur

JUNE 26, 2022

Every waking day, we are having tremendous changes in regulations and technology which greatly affect the way businesses operate. Technology continues to develop productive environments that are location-independent, mobile-first, and social-commerce-centric. Thanks to Ray Leon, Pet Insurance Review ! #3-

Artificial Inteligence 131

Artificial Inteligence Technical Review Entrepreneur Software Review 131

crowdSPRING Blog

APRIL 3, 2015

How to Consistently Hire Remarkable Data Scientists | First Round Review – buff.ly/199A8u1. Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. How Search Engines Work, Part Two crowdspring.co/1BJ45rq. Scott Oldford on Becoming Transparent and Finding Authenticity crowdspring.co/1Bb0qDS.

Small Business 48

Small Business Design Social Media Software Review 48