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The Helsinki Spring

Steve Blank

I spent the month of September lecturing, and interacting with (literally) thousands of entrepreneurs in two emerging startup markets, Finland and Russia. This is the first of two posts about Finland and entrepreneurship. Part 2 with more observations about Finland and the Lessons Learned will follow shortly.

Finland 327
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The Helsinki Spring

ReadWriteStart

I spent the month of September lecturing, and interacting with (literally) thousands of entrepreneurs in two emerging startup markets, Finland and Russia. This is the first of two posts about Finland and entrepreneurship. steve blank in finland sept 2011 View more documents from steve blank. 9-to-5 Venture Capital. Discuss.

Finland 158
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I was once asked by a top executive of a major software company why we were not selling more products in Finland. He did not seem to understand that Finland was not part of Scandinavia and that English is not too well understood by most people there (with the exception of the Swedish-speaking minority in Finland).

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

For example, if I am a call center operator and one feature of the customer’s journey includes the pace of an interaction in a call, one of my KPI’s could be my call handle time. Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. Leadfeeder.

Customer 130
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders. How does that stack up?

Customer 167
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Datablindness

Startup Lessons Learned

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. That’s why we have operations alerts trigger a page, but it can also work for other customer events. This is true for split-testing features, but it’s also true for marketing programs or even operations changes.

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Lessons Learned: What is customer development?

Startup Lessons Learned

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.