ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Frameworks for businesses during a crisis.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns. Adapting sprints for marketing. Imagine this scenario.

Framework 114

Framework Management Marketing Campaign 114

Steve Blank

MARCH 3, 2015

It has replaced how to write a business plan with hands-on Lean Startup methods. To create great entrepreneurs, we had to give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. Today the U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics.

Customer Development 226

Customer Development Web Developer Customer 226

Startup Professionals Musings

MAY 4, 2016

He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Incorporating a business entity early through online services.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

Startup Lessons Learned

MARCH 25, 2009

Lessons Learned by Eric Ries Wednesday, March 25, 2009 The Lean Startup at Agile Vancouver April 21st A surprising number of respondents in the latest Lessons Learned survey hail from one of the flourishing startup hubs in Canada. This workshop brings together leading thinkers from Lean Production and Lean software.

Agile 60

Agile Lean San Francisco Continuous Deployment 60

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

AUGUST 11, 2020

That doesn’t mean you need to stick to the exact business plan framework. . Look at the Opportunity chapter of your business plan as a place where plans meet market needs. What market needs your product or service fills? . What is your target market? Execution chapter includes: Marketing and Sales plan.

Business Plan 264

Business Plan Balance Sheet Lean Forecast 264

Up and Running

APRIL 9, 2019

If you’re holding regular business plan review meetings , SWOT analysis is a good framework for thinking through how you need to adjust your business strategy to meet your goals. Just like the Lean Planning approach to business planning, less is more. Brainstorm together. Our SWOT sessions took only an hour or two.

Business Plan 89

Business Plan Software Review Differentiation Framework 89

Startup Lessons Learned

NOVEMBER 1, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Lean Startup techniques have been taking off in the social-mission sector, helping people solve problems more effectively, and earning the name Lean Impact. We asked Christie to give a sense of how she sees the relationship between Lean Impact and Lean Startup.

Lean 167

Lean San Francisco Metrics Angel Investor 167

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Each team continues to capture its work on a Mission Model Canvas – a modified version of the Business Model Canvas that’s at the heart of the Lean Startup methodology. A giant fork in the road.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Each team continues to capture its work on a Mission Model Canvas – a modified version of the Business Model Canvas that’s at the heart of the Lean Startup methodology. A giant fork in the road.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. They are on-schedule and on-budget, but their gross metrics are way off.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Startup Lessons Learned

JULY 5, 2010

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

MARCH 29, 2010

Traveling the past year, I have heard loud and clear that its time for the Lean Startup movement to enter its next phase. I believe it means were achieving product/market fit for a set of ideas. Is design important to lean startups? But cant I outsource that to a market researcher? Congratulations.

San Francisco 120

San Francisco Lean Continuous Deployment DC 120

Up and Running

MARCH 17, 2022

To get the whole picture and have a framework on which to build your business you also need a strategic plan and an operational plan. A strategic plan explores future products and services that your business might offer and target markets that you might expand into. How big is the market? What is a business plan? Where are they?

Business Plan 145

Business Plan Operations Lean Forecast 145

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. More About The Duct Tape Marketing Consultant Network: Check it out here. So it's a tough market.

CPA 72

CPA Technical Review Revenue Forecast 72

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. This requires setting the strategic vision and product roadmap based on market research, as well as testing and stakeholder feedback. Tailor resumes and cover letters for product manager job applications to each specific role.

Management 85

Management Product Technical Review Software Review 85

crowdSPRING Blog

APRIL 30, 2019

Most startups and small businesses have limited budgets for marketing. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? But, there’s plenty that you can do… if you embrace lean marketing principles. Don’t put all your eggs in one basket.

Lean 91

Lean Small Business Software Review Marketing 91

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along

Warrant 48

Warrant Bootstrapping Framework Hiring 48

OnlyOnce

JULY 9, 2013

The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ What About Sales & Marketing?, questions”.

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

Startup Lessons Learned

AUGUST 8, 2009

This simple three-part framework underlies almost all discussions about technical design today, and it was clearly on display in the recent debates over technical debt. Lean methods present a third option: to invest in our process so that our design gets more feedback sooner and is more adaptable to changes in purpose.

Software Review 87

Software Review Design Software San Francisco 87

Startup Lessons Learned

SEPTEMBER 10, 2008

Plus, as product development teams in lean startups become adept at learning-and-discovery (as opposed to just executing to spec), its clear that some bugs shouldnt be fixed. We always have to avoid that dysfunction - even the lean manufacturing greats realized that they couldnt afford to see their manual-labor workforce that way.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

OCTOBER 16, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As Lean Startup methods have been used now for a number of years, we’ve become increasingly interested in how companies use them to sustain growth. But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process.

Lean 167

Lean Startup Software Engineering Agile 167

ReadWriteStart

SEPTEMBER 6, 2022

One was this is the time to “lean in and get fit” for most companies. . It was also good advice to ensure that even in that post-product market fit scaling phase when you’re very close to product innovation, ensuring the product velocity is high and staying close to customers is essential. . Yeah, for sure. How do you survive?

Silicon Valley 148

Silicon Valley Framework Conversion Lean 148

Occam's Razor

DECEMBER 9, 2009

As such, we are not a part of the central Marketing (and Marketing Intelligence) teams at corporate. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. I see a few different options but would be happy to hear your opinion.

Analytics 95

Analytics Framework Web Lean 95

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. Personally, the framework Ive found most helpful is MTVs "create, share, validate" feedback loop. Many complex apps can now be prototyped as a simple mashup in order to prove market viability - and this is true beyond just software apps. The Lean Startup Intensive is tomorrow at Web 2.0.

Product Development 88

Product Development Developer San Francisco Product 88

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. percent of American companies use some type of digital content marketing. Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

Marketing 142

Marketing Social Media Lean Campaign 142

OnlyOnce

AUGUST 12, 2013

A few years ago, people started talking a lot more about User Experience (UX) as a new crossover discipline between design and engineering, and our experience at Return Path has been that UX is an incredibly powerful tool in our arsenal to build great technical products via lean/agile methods. It has a beginning but it doesn’t have an end.”

Lean 94

Lean Agile B2B Metrics 94

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

MAY 1, 2009

Lessons Learned by Eric Ries Friday, May 1, 2009 Lean Startup webcast post-game Wow, what an incredible turnout for webcast this morning, right on the heels of a phenomenal crowd at startup2startup last night. Its been a great twelve hours for the lean startup! wogsland : Still not understanding the "lean" aspect. What a thrill.

Lean 60

Lean San Francisco Startup Continuous Deployment 60

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Determine your target market: You need to know and understand your customers.

Lean 147

Lean Silicon Valley Forecast Technical Review 147