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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 48
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

If you understand why each metric is where it is, the rest of this post will fill you with euphoric joy rarely experienced without physical contact. Take the subset of metrics that actively drive action, and change the font color for them to green in the Impact Matrix. Slice the matrix vertically along the time-to-useful dimension….

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

We rebranded as TriNova to demonstrate an uncompromised approach to surface care – and the rest is history! The final word, media, helped to define the vertical we were to operate in. This, combined with the fact that we wanted to market to customers looking for green cleaning services, lead to the name Atlanta Green Maids.

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Understanding Different Types of Angel Investors

View from Seed

Investors in this category are usually operating executives who have spent their entire careers in a specific industry vertical, like internet travel, for example. Pros: Industry-insider who serves as a validator for the rest of the investment syndicate, extremely helpful advice and network connections.

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Learning From Rockefeller

YoungUpstarts

Such marginal increases add up even more with Rockefeller’s other favorite tactic… Vertically Integrate. Vertical integration allowed further cost reductions by taking charge of different manufacturing inputs and distribution. Above all, Dream Big.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

The rest of the entrepreneur interviews Pat does are very worthwhile listens also. They were critical to winning the rest of the market, which largely followed their moves. For us, this was the color green and our SellStrong bands. He has a series of this name and you can see us discussing the topic on YouTube. 16 and 23, 2013.